Red Fin Cider is getting a listing in Waitrose stores, and partnering with World Land Trust’s (WLT) Buy an Acre programme, safeguarding biodiverse havens.
The brand has quickly established itself in the on-trade, gaining national presence and a loyal following since its launch last June. It was established by three industry veterans and friends, Freddie Rouse, Dave Tugwell, and Graeme Baldwin.
Partnering with Buy an Acre means drinkers are directly contributing to the protection of endangered habitats.
Waitrose is the first major retailer to list Red Fin Cider in their stores, from 31st March. Both Fresh Apple and Meloncherry variants will be available in 44 or the retailer’s stores.
“Together with all the sustainable businesses operating in our fantastic industry, these small acts can add up to something bigger,” said Red Fin co-founder Graeme Baldwin. “Protecting habitats, preserving biodiversity, and giving back to the Earth that gives us everything we rely on.
“We’re humbled to play even a tiny part in WLT’s mission and inspired by the difference they make every day. This is just the start for us — there’s more to come as we continue to find ways to reduce our impact and increase our support for the planet.”
