Powder Monkey Group has acquired Midlands-based Empress Ale, with Empress founder Surj Virk joining the senior PMG management team as sales director.
Empress supplies beers to some of the finest Michelin-starred restaurants, gastropubs and up-and-coming eateries across the UK.
The acquisition provides Powder Monkey with not only top-quality additional beers for its direct-to-consumer portfolio, but also a notable established client base in some of London’s prime restaurants, and grocers such as Waitrose and Ocado.
“To join powerhouse brands already within the group is an exciting step for the Empress story,” said Surj Virk. “PMG strongly aligns with our ethos as a business, and we share the same vision for future growth. We are very excited to be part of the PMG journey”
Andy Burdon, chief executive of Powder Monkey Group, said: “I am excited to welcome Empress on board, a fantastic addition to our expanding group. It’s also a pleasure to welcome Surj to join our senior management team, adding in his years of sales expertise which he has utilised to create and drive the Empress brand to date.”
Mike McGeever, chairman of Powder Monkey Group, added: “Absolutely delighted to welcome Surj and the team at Empress to the PMG. This acquisition complements the current UK offering and enhances the group’s capacity and capability.”
The news follows the announcement that Powder Monkey Group Ltd shares are now trading on JP Jenkins.
