Small Beer Brew Co has hosted a march through London to highlight the rapidly growing appeal of mid-strength beers and the balanced social lifestyle they facilitate.
The march, which started at Seven Dials Market and finished at the National Theatre, saw Small Beer co-founders James Grundy and Felix James joined by more than 250 participants. There was a brass band as well as street dancers.
“The turnout for the first day of Mid-Strength March exceeded our expectations,” said James. “It was brilliant to see so many people come together to take part in the march and raise a glass in celebration of mid-strength beers and the lifestyle that I think so many of us now aspire to lead.
“The popularity of lower-ABV options is booming and it’s incredible to see how far the movement has come. We’re excited to continue the celebrations throughout the month of March.”
Mid-strength beers, which have an alcohol content between 2% and 3% ABV, are gaining traction as consumers seek lighter options that still provide bold flavours. And it’s an area in which Small Beer are leading.
Throughout March, Small Beer will continue its celebrations with a pop-up at The Understudy, at Kerb National Theatre, where visitors can enjoy exclusive meal deals and pint offers.
The venue has Small Beer styles on draught. Additionally, a social media competition is allowing attendees to win Small Beer bundles.
