Butcombe Brewing Co has been named as the official beer partner of UK Cycling Events’ 2025 season, which this year comprises 13 events around the UK.
All participants in this year’s UKCE series of events will be able to enjoy a non-alcoholic beer courtesy of Butcombe Brewing Co, either their Goram IPA Zero or the newly-released Tall Tales Pale Ale Zero.
“Many of Butcombe Group’s senior management are huge cycling fans, so it is the perfect fit in terms of passion and product!” said Bruce Rowland, marketing director at Butcombe Group.
“UKCE events are the ideal places to showcase our hugely popular Goram IPA Zero and newly-launched Tall Tales Pale Ale Zero to an audience that are active, healthy, thrill-seeking, and fun.”
UKCE is passionate about encouraging all abilities to “get out and ride” and enjoy the many benefits the sport has to offer. It offers children’s cycling, which allows under-12s accompanied by an adult to cycle for free, and a range of distances at all its events, with the hope of promoting cycling to the masses.
