St Austell Brewery brought women together from across its business to create their own beer to mark International Women’s Day.
The special brew will be available to order on the bar in selected St Austell Brewery pubs from today (7th March) until 10th March.
Krushin’ It, a special limited-edition golden ale, was brewed up by a 20-strong group of employees led by brewing director Georgina Young. With Krush hops from the USA, the 5% ABV beer has tropical fruit flavours, including notes of peach, mango, and guava.
Sales development manager Olivia Sugg, who is based in Dorset, said: “Having the opportunity to not only brew a beer but to do it with Georgina was really special and a pretty cool topic to bring up at the pub with friends and family. It was amazing to get the insight into how the brewing team works, too.”
Georgina said: “With nearly 2,000 employees across the South West, it’s not always easy to connect with colleagues on a personal level, so this event was a fantastic chance for women from all areas of the business to come together and leave their mark on a beer.
“It was also a meaningful way to honour the women who have shaped the business and who continue to do so. Much of our growth and success can be attributed to female leadership, not just today but throughout our history. Hester Parnall, who served as chairwoman from 1916 to 1939, is a rare example of female leadership in brewing during that era.”
Krushin’ It kicks off St Austell Brewery’s annual Cask Club programme, which encourages experimentation in its Small Batch Brewery. It sees brewers at the business create a beer of their own design, which is showcased on bars across the brewery’s managed estate throughout the year.
