Keystone Brewing Group has announced a partnership with TGI Fridays, bringing Purity Brewing Co and Brick Brewery beers to all of its 52 venues across the UK.
Julie McEwan, chief executive of TGI Fridays, with Keystone Brewing Group CEO Steve Cox
Diners will see four Purity Brewing Co brews now on the taps, including Pure Helles, Pure Pilsner, Purity’s Session IPA, and the iconic Bunny Hop Hazy Pale, alongside Brick Brewery’s Peckham Pilsner.
“Our roots are in sustainability and small-batch brewing, but we put a totally modern spin on the timeless British tradition of brewing,” said Paul Brazier, head of marketing at Purity Brewing Co.
“It’s with our unique approach that we hope to bring to life our take on beer for new customers up and down the country as part of this partnership.”
Brick Brewery’s founder, Ian Stewart, added: “It’s an incredibly exciting opportunity to expand the reach of craft beer as part of our partnership with TGI Fridays. We’re all about bringing people together over great food and drink, so we’re looking forward to seeing this partnership help customers up and down the country be able to enjoy our beer with friends, family and loved ones.”
