Greene King’s 4.4% ABV seasonal beer Spring Break is making a return, in two guises. Next month it can be rebadged as George & The Flagon.
Created in collaboration with two apprentices studying on the University of Nottingham’s brewing programme in 2022, this beer has doubled in volume since it launched. It offers aromas of peach, lychee, and tropical fruit.
The George & The Flagon pumpclip offers licensees the opportunity to market the beer to mark St George’s Day next month.
“We are proud to have worked with the National Brewing Apprenticeship Programme for a number of years, and Spring Break has been one of the great successes to come out of that partnership,” said Amina Ali, brand manager at Greene King Brewery. “Spring Break is a fruity golden ale that complements the spring weather as we transition from the darker, stronger cask ales we’ve had in the winter.
“Our seasonal beers are there to support our permanent cask range, offering styles and flavours that are ideal for the time of year and also themed to celebrate special moments in pubs.
“We created the George & the Flagon pumpclip to offer flexibility for pubs so that they can celebrate a national day but also have a beer that can be enjoyed over a longer period with interchangeable branding.”
