On-trade drinks sales have started February just behind the levels of 2024, according to CGA by NIQ’s Daily Drinks Tracker.
After Storm Éowyn caused a 5% dip in drinks sales in mid-January, pubs and bars ended the month in better shape as some consumers returned after paydays.
Trading among drinks categories was exactly level year-on-year in the seven days to 1st February, and picked up at the weekend with growth of 2% on both Friday and Saturday. This coincided with the start of the Six Nations rugby and some big football matches.
However, drinks sales slipped by 2% in the following week to 8th February, as cold weather kept some consumers at home. Weekend sales were particularly affected, falling by 5% and 8% on Friday and Saturday.
There were contrasting performances for major drinks categories across the fortnight. Wine sales rose by an inflation-beating 5% and 4% in the weeks to 1st and 8th February. Beer sales were up by 1% in both weeks. However, it was another weak fortnight for the spirits category, with sales down by 7% and 14% over the two weeks.
“Real-terms sales growth has been elusive in the opening weeks of 2025, with Dry January, bad weather, and hesitant consumer confidence all conspiring against suppliers and operators,” said Rachel Weller, CGA by NIQ’s commercial lead, UK and Ireland.
“However, we can be optimistic about a Valentine’s Day boost and trends in the wine category are particularly encouraging. For brands and venues that can understand consumers’ needs and adapt nimbly to trends, the long-term sales outlook remains good.”
