Fuller’s has announced that its total fundraising for charity partner Special Olympics GB has now passed the £1 million mark.
Fuller’s has donated 50p from every child’s meal purchased at its venues to Special Olympics GB. It has also utilised the Pennies fundraising platform, which allows customers to make small donations during contactless food and drink payments. However, the principal element of Fuller’s fundraising has come through the commitment of its staff.
Since the spring of 2022, the company has staged an annual sponsored walk, named the Fuller’s Bridge Walk, where nearly 100 staff unite with Special Olympics GB athletes, staff, and volunteers to walk more than 20 miles along the River Thames, visiting several of its pubs and restaurants along the way. In 2024, the 20-mile route began at The Bell and Crown, in Chiswick, and concluded at The Conductor, in Farringdon, raising nearly £30,000.
Last autumn, Fuller’s hosted its fifth Charity Unified Football Tournament, where 32 teams, made up of its staff and suppliers, competed in six-a-side matches. In-keeping with Special Olympics GB’s unified sports, each team included an athlete with an intellectual disability, fostering unity and inclusion on the field. The 2024 tournament raised £21,000.
Fuller’s has also made strides in promoting inclusion in the workplace. In collaboration with LVS Hassocks — a specialist school for children with autism — and Special Olympics GB, it launched a guide to recruiting individuals who are either neurodiverse or have an intellectual disability.
The guide, which is utilised daily by its pubs and hotels, is an important tool in creating a more inclusive workplace and addressing the high unemployment rate of 94% among people with intellectual disabilities in the UK.
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“Our partnership with Fuller’s has really gone from strength to strength since 2018, and we are proud of how our work is helping to drive societal change for those with intellectual disabilities,” said Laura Baxter MBE, chief executive of Special Olympics GB.
“It has put our athletes at the centre of all activity and formed a blueprint for all of our corporate partnerships, covering staff engagement, increasing awareness, fundraising, and employability. The annual football tournaments and bridge walks have shown how easy it is to drive inclusive practice.
“Thank you for driving the partnership at your side. The impact is very much testament to your commitment and dedication to see societal change.”
Simon Emeny, chief executive of Fuller’s, added: “One of the proudest elements of this partnership is the work we have undertaken to improve recruitment of team members with intellectual disabilities. It has made a real difference and moved our relationship from pure fundraising to one that has delivered long term sustainable benefits to all parties.
“I’d like to say a big thank you to our team members who have supported the partnership and taken part in fundraising. I’d also like to say a big thank you to our customers, too. The money raised through donations, kids meal purchases, and Pennies has been a major factor in delivering such an excellent result.”
