Bays Brewery, in Paignton, is giving back to the Devon community it calls home in 2025 with the launch of four new limited-edition charity brews.
Available from its online shop and in pubs across Devon, each beer will support a local charity close to the brewery’s heart. Five per cent of every pint and bottle sold will go directly to the four worthy causes.
Kicking off the 2025 line-up is Evergreen, a smooth session IPA which will be served in bars in Torbay and beyond from late February. It will support Torbay Coast & Countryside Trust (TCCT).
Inspired by the region’s rich natural habitat, the bright fruit and citrus aromas of Evergreen capture the vibrant essence of the wildlife and wild spaces that TCCT works tirelessly to protect.
The second charity brew will be Claw, a copper-colored pale ale that sees Bays partner up with its friends at Paignton Zoo. Packed with balanced citrus flavours and refreshing fruity notes, it celebrates plans for a new pool for the zoo’s Sumatran tigers, set to be revealed later this year.
Claw is the latest in a long line of beers developed by Bays Brewery in collaboration with the Torbay visitor attraction. Combined, these have raised £28,500 for endangered species to date.
“As a Torbay-based family brewery that’s approaching its 18th year, our roots are firmly planted in the Devon community, and we’re incredibly proud to give back to the people and organisations that make this region so special,” said Bays Brewery director, Peter Salmon.
A meaningful difference
“Our charity brews aren’t just about creating great beers — they’re about making a meaningful difference. Whether it’s protecting our coastlines, supporting the region’s habitat, or helping local families in need, we’re thrilled to raise a glass for these worthy causes in 2025.”
The third charity beer of 2025, Ahoy, will go on sale in July. The golden ale will support the courageous crew who keep our coastlines safe, with proceeds going to Torbay Lifeboats (RNLI).
Made from hops sourced exclusively from UK shores, the refreshing brew has been timed to coincide with CrewFest 2025, a quayside music and street food festival complete with a Bays pop-up bar.
Completing the charity line-up in November will be the return of Bays’ popular Jingle Ale, a ho-ho hoppy bitter that will once again support Children’s Hospice South West.
The organisation provides hospice care for children and their families across the South West living with life-limiting illnesses, from point of diagnosis through to end of life.
