Greene King is celebrating another record-breaking fundraising year with its long-term charity partner, Macmillan Cancer Support, raising £3.9m during 2024.
The achievement follows the announcement last year that the business had reached £20m over 12 years of dedicated partnership and tireless fundraising across its pubs, breweries, and support centres.
Greene King has announced that the first six months of fundraising in 2024 will be specifically directed towards supporting Macmillan’s Support Line. This is a lifeline for those living with cancer and their loved ones, offering confidential support by telephone, email, and webchat.
“This wouldn’t have been possible without the dedication of our team members and generosity of our customers, whose continued passion for this incredible charity has resulted in yet another record-breaking year of fundraising,” said Greene King chief executive, Nick Mackenzie.
“Our pubs are at the heart of their communities, so for the first half of this year we’re directing all of our fundraising to the Support Line, so that more people can access Macmillan’s help when they need it the most.”
Serious about fundraising
Gemma Peters, chief executive of Macmillan Cancer Support, added: “The team at Greene King is serious about fundraising, and 2024 was no different for them as they raised an awesome £3.9 million.
“We have been proud partners for over 12 years now and I’m always impressed by how committed and creative the team is, doing everything they can to raise more money than the year before. Last year they did everything from sponsored head shaves to bike rides — including pub quizzes of course! — and we’re hugely grateful.
“A massive thanks to all Greene King team members and customers who were involved, as this money will make a huge difference in helping us to ensure that everyone living with cancer in the UK gets the best care possible. I can’t wait to see what we achieve by working together in 2025.”
