Broadcaster and beer expert Marverine Cole has been revealed as the keynote speaker for this year’s BeerX, being organised by SIBA in Liverpool.
Marverine can currently be seen as a newsreader on ITV1’s Good Morning Britain, is the resident beer expert on ITV’s Love Your Weekend with Alan Titchmarsh, and was one of the first women in the UK to become an accredited beer sommelier.
“I’m looking forward to seeing everyone at BeerX,” she said. “I remember attending several years ago when Garrett Oliver [brewmaster at Brooklyn Brewery] was the keynote, so it’s very much an honour to be following in his footsteps on that stage.
“I’m not going to give the game away just yet, but it’s safe to say — after 21 years in journalism — I’ve a lot to tell you about the TV industry and the opportunities that it, and digital media, could still hold.”
BeerX UK features a packed schedule of seminars, talks, and panel debates, from some of the most respected voices in the beer industry. Topics range from brewing techniques to business strategies and sustainability practices. It takes place on 19th and 20th March at the Exhibition Centre, Liverpool.
Andy Slee, chief executive of SIBA, said: “BeerX is delighted to have Marverine on-board as our Headline Speaker for 2025. Her breadth of knowledge and experience in journalism and broadcasting, particularly in bringing great beer to mainstream TV audiences, is second to none and we look forward to what we’re sure will be an essential keynote address.”
