Hydes has launched the first in its bi-monthly range of seasonal ales for 2025, expanding its Vintage range with a collection of historic ales inspired by their original Anvil Brand.
First to appear on the bar is XPA (4% ABV), a blonde ale brewed with flaked rice and extra pale ale malts. It is hopped in generous proportions with US Cascade. The outcome is a refreshing beer with strong citrus fruit characteristics.
In addition to XPA, the range includes a further five new cask ales to be introduced bi-monthly for the remainder of the year. These are Hydes Mild (3.4% ABV), Hydes IPA (4.4% ABV), Hydes Red (4.5% ABV), Hydes Stingo (6.0% ABV), and Hydes Imperial (5.2% ABV).
To complement the historic beer selection, Hydes has developed retro-inspired designs featuring their classic Anvil Brewery branding. These vintage-style graphics will be prominently displayed on bar pumpclips, beer and drip mats, and promotional posters. The design draws inspiration from the 60s and 70s era.
“Following on from the successful 2024 range of classic Anvil Brand ales, we chose the 1960s and 70s for inspiration for this year’s retro selection, starting with XPA,” said Hydes managing director, Adam Mayers.
“Taking design elements from Hydes clips and bottle labels from that era, we’ve created a bold, striking range of pumpclips and promotional designs that hark back to a simpler time, whilst the product range itself appeals to all ages.”
