Tring Brewery have released a beard oil scented with fruity aromas and real hop extract to raise funds for local charity Hector’s House.
Created in collaboration with local makers Bare Essentials, who specialise in natural body care products, the beard oil boasts a bouquet of citrus, pine, and tropical fruits.
The aroma of the oil takes its lead from Tring Brewery’s popular IPA, Raven King, the artwork for which features a pensive warrior, inspiring the brewery’s drive for men’s mental health.
Hector’s House, Tring Brewery’s charity of choice for 2024, was founded in 2016 to campaign in the name of Hector Stringer, a local who took his life, aged 18. Based in Berkhamsted, just down the road from the brewery, Hector’s House aims to prevent suicide and reduce mental health stigma through education, awareness, and support.
Raven King Beard Oil enjoys a timely launch in November, a month that sees groups such as ‘Movember’ champion men’s mental health causes via fundraising challenges. The limited-release beard oils are packaged in 30ml glass bottles with labels stylised on Raven King IPA. It costs £10 per bottle.
“It has been a rush to work with Nicky from Bare Essentials to create a product that is both unique and kind-of-heart,” said Tring Brewery’s Jared Ward. “Hector’s House are a charity that are kept close in the minds and hearts of those in the brewery team. To do this in their name and with their blessing has been so very fulfilling.
“We hope to spread a little cheer with this quirky release, letting fans of our hazy IPA know that even warrior kings struggle, and these struggles should be destigmatised and supported as best possible.
“We would like to thank Nicky for her selfless efforts in what is now our second charitable collaboration with Bare Essentials. Her expertise and shared community values are a perfect fit with ourselves. Last but not least, we would like to thank our supplier Acorn Press for their contribution of free labels, an amazing act that has allowed us to maximise profits for Hector’s House.”
Nicky said: “I was delighted when Jared from Tring Brewery asked me to work with them to make a ‘beer’d’ oil for Hector’s House. Not only was it great fun designing the formulation with the team at Tring Brewery, but it is a privilege to be part of a collaboration supporting such an important and worthwhile charity.”
Dec O’Hara, communication lead at Hector’s House, said: “Local businesses supporting local people, that is what it is all about. We are very thankful to be at the heart of such a creative, collaborative process, and hope this can create conversations that a go a way to destigmatise mental health dialogue in the community.”
Bottles of Raven King Beard Oil can be purchased at the Tring Brewery shop or online for nationwide delivery from tringbrewery.co.uk and bare-essentials.co.uk. One hundred per cent of profits will be donated to Hector’s House.
