Publicans Rachael and Jeremy Parke have opened a village store at The Duck, in Stanhoe, Norfolk, called Stanhoe Stores.

Stanhoe Stores
Rachael Parke outside the new Stanhoe Stores at The Duck pub

It was opened with help and a Community Services Fund grant from Pub is The Hub, the not-for-profit organisation that helps pubs to diversify and provide essential local services.

Stanhoe is a small village with just under 200 residents and limited facilities, apart from the pub and village hall. Rachael and Jeremy soon realised there was a need for a village store to support both local people and visitors to the area, as it is four miles to the nearest shop and there is limited public transport.

Members of the local community were overwhelmingly supportive of the idea and the store was opened within a garden room in the grounds of the pub.

It stocks a range of essentials such as milk, bread, and household items, but also supports local suppliers with produce including meats, cheeses, chutneys, chocolates, fresh breads, and pastries.

There are plans to extend the range of products on offer after feedback from customers, and they are set to launch a range of recipe kits for people to cook at home. The kits have been designed by Jeremy, who also works as the pub’s chef.

Stanhoe Stores interior

The store has Christmas plans including an ‘Advent calendar’, with 24 different local products being available in the days up to Christmas. Customers who purchase the items will get the opportunity to be entered into a New Year draw to win a party hamper.

“The store is an essential service that is helping villagers get their provisions without having to travel many miles to the nearest shops,” said Rachael. “We are dedicated to supporting other local suppliers, which will help boost the local economy.”

Pub is The Hub regional advisor, Terry Stork, added: “Rachael and Jeremy have already established The Duck as the hub of the village. This is a pub that has a fantastic food offer and has something for both locals and visitors to the area.

“Offering vital local services such as a village shop is so important to rural areas. Stanhoe Stores is not just a place offering those important essentials, but it is already a meeting place where people can get together and connect which helps overcome social isolation.”