Vocation has announced the launch of a new premium lager, Hilltop, inspired by the brewery’s Yorkshire location, 1,000 feet above sea level.
Having secured a listing in Tesco stores nationwide, Hilltop Lager marks a major step in Vocation’s next phase of growth by targeting world lager drinkers seeking authentic flavour and genuine craft quality.
“We wanted to capture that sense of adventure and resilience that has always been a part of our story,” said Chris Mitchell, senior brand manager at Vocation Brewery.
“This lager isn’t just refreshing, it’s brewed with purpose, and we’re thrilled to be offering consumers a premium beer that’s as authentic and bold as our beginnings.”
This latest launch follows Vocation Brewery’s recent brand refresh.
