Robinson’s Brewery is backing a seasonal police anti-drink-drive campaign in the North West, in association with water brand Wenlock Spring.

Driving a car
Photograph: Unsplash/Darwin Vegher

“As one of the UK’s largest independent family brewers, we not only have a responsibility to help tackle important issues such as drink-driving, but also make it easier for people to make smart drinking choices,” said David Bremner, director of marketing at Robinsons.

“As the no- and low-alcohol category continues to grow, it should make it easier for consumers to cut back on their alcohol consumption, avoid binge-drinking, and drive home safely, while still being able to enjoy socialising with friends and family.

“Wenlock Spring’s campaign carries a very important message to keep everyone safe this Christmas, and it’s one we are delighted to be supporting.”