St Austell Brewery has announced a new multi-year deal with Championship rugby union side Cornish Pirates.
Tribute, St Austell Brewery’s flagship ale, remains the exclusive beer of the Pirates. The rugby team will continue to wear its Tribute purple-themed away kit, first introduced in 2018, to commemorate their long-standing partnership, with Tribute as one of two main shirt sponsors. A case of Tribute will also be awarded to the man of the match at the end of each game.
“Tribute continues to support rugby at many levels across the South West, and our relationship with the Cornish Pirates shines as one of our longest and most successful partnerships,” said Laura McKay, St Austell’s director of marketing and communications.
“We are proud to work with a club that serves as a major source of pride for Cornwall, representing the county in the second tier of the English rugby union pyramid. We look forward to raising a beer and cheering the team on from the stands.”
Funds for RNLI
Ross Hancock, head of media, marketing, and commercial, at Cornish Pirates, added: “We’re very proud of our 16-year association with St Austell Brewery. The Tribute logo that sits proudly on our jersey is now synonymous with the Cornish Pirates, and we greatly value the relationship that we’ve built together over so many years.
“Their ongoing sponsorship is vital to the Cornish Pirates and goes a long way in supporting our players and events throughout the season.”
St Austell Brewery also supports the Cornish Pirates’ charity campaigns, with Tribute branding featuring on the reusable pint and two pint cups from its bars. All proceeds go to the clubs’ chosen xharity, with more than £10,000 raised for the RNLI through the charity cups campaign last year.
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