Manchester-based brewer and pub owner Joseph Holt has launched a clothing line which champions its famous northern heritage.
The casual range — which includes t-shirts, sweatshirts and hoodies — is proving popular, not least since many of the items display Holt’s ‘Unmistakably Northern’ slogan.
There are also t-shirts emblazoned with designs of historic beer mats, as well as polo shirts celebrating the brewery’s 175th anniversary.
And given that the brewery is based in Manchester, there’s also a sweatshirt featuring an embroidered Holt’s ‘Bee Glass’. This limited-edition striped glass — available on the Holt’s website — transforms into the ‘bee like’ Manchester symbol when filled with golden ale.
Paul Longmire, marketing manager at Joseph Holt, said that launching the clothing line tapped into the sense of regional pride many Northerners feel about their identity, culture, humour, and traditions.
“This is the first time the brewery has launched a clothing line and we’re delighted that it’s proving to be such a great success,” he said.
“Joseph Holt ales are one of the great Northern brands. Our customers are fantastically loyal and love the heritage associated with the brewery. That’s now reflected in the popularity of the clothing range, which champions not only our award winning ales, but the heritage of the North.
“Joseph Holt also has a place in the heart of those who have moved away from the North or who have visited the area and are looking for a memento. Our clothing range means they can proudly display their northern heritage even if they are far away from home!”
