Upham Inns is the latest hospitality group to embrace alcohol-free beer by putting Big Drop’s 0.5% ABV Paradiso Citra IPA on draught across its estate.
Upham is a collection of 11 premium pubs and inns with bedrooms, located in beautiful villages and towns in Hampshire and the surrounding counties of Wiltshire, Berkshire, and Surrey.
The brand also owns and runs the three-strong Harper’s Steakhouse concept, with venues in Haslemere, Southampton, and Swindon.
Paradiso is one of the most acclaimed alcohol-free beers in the world, having won world’s best at the World Beer Awards, King Of Craft at the Casual Dining Show, world champion at the International Brewing Awards, a gold medal in the European Beer Challenge, and best buy from Which?.
Not only is Paradiso low-calorie and alcohol-free, it’s also vegan-friendly, gluten-free, and contains five different hop varieties, making it rich in gut-friendly phenols, vitamin B, and amino acids.
“Whether you’re moderating or not, Paradiso is just a really approachable beer and we’re delighted that it’s now being introduced to a whole new audience of consumers via the tap badges at Upham,” said Big Drop founder, Rob Fink.
David Butcher, chief executive of Upham Inns, added: “We love Big Drop at Upham. Customers and staff alike. It’s had a great start, sales-wise, and, encouragingly, we’re seeing it steadily improving in all pubs, with a growing fanbase.”
