Fourpure Brewing Co, now under the umbrella of the In Good Company group, is to move its brewing to Huddersfield, home of sister brewer Magic Rock.
The move, next month, will also see the closure of Fourpure’s taproom on the Bermondsey Beer Mile, with In Good Company actively looking for a new home for the brand in London.
While the latest NielsenIQ data shows buoyant sales figures, with Fourpure up by 41.7% year on year, the decision to relocate has been made to futureproof the business in challenging times for the craft beer and hospitality industries.
The consolidation will mean a significant increase in capacity in Huddersfield, as well as growing the brewing team at that location.
“It is with huge sadness that we’ll leave the brewery and taproom that has been Fourpure’s home since 2013,” said In Good Company chief executive Steve Cox.
“The decision to relocate is one of the commercial realities we face in order to safeguard the Fourpure brand for the future, as well as allowing the business to grow and innovate.
“We are confident that it is the right move in these circumstances, and we are lucky to already have a state-of-the-art brewing facility at Magic Rock, in Huddersfield, meaning there is very minimal impact to production.”
He added: “As well as ensuring delivery of all commitments to our customers and partners, our absolute priority is to protect jobs. Staff on our London brewing team will obviously be affected by this decision and there will be opportunities for certain roles to relocate to Huddersfield as part of the expansion of that site. However, we appreciate that this won’t be possible for everyone.
“Our wider team based in London, who are not physically involved in the brewing or the taproom — including the sales, marketing, and finance teams — will be unaffected.”
