korev, St Austell Brewery’s flagship lager, has announced its continued partnership with the Marine Conservation Society, for a fourth year.
Throughout the year, the partnership will see korev sponsor beach cleans where people can get involved across Devon and Cornwall to reduce litter and monitor the damage it causes to coastlines.
The Marine Conservation Society’s logo will appear on korev cans in supermarkets, with 10p from every pack of cans sold being donated to the charity.
St Austell Brewery will also donate 10p from every pint of korev sold in one of its 44 managed pubs across the South West. Both donation mechanisms are due to go live at the beginning of the new year.
“As a business focused on sustainability and looking after the South West coastline, we’re delighted to be renewing our longstanding partnership with the Marine Conservation Society,” said St Austell marketing and communications director, Laura McKay.
St Austell and the Marine Conservation Society collaborate on a beach clean
“We’re proud to be in a position to be able to amplify the charity’s conservation campaigns — fighting for a cleaner, healthier ocean — through alignment with the korev brand.”
Lara Ellis, corporate partnerships manager at the Marine Conservation Society, added: “Our partnership with korev is multi-faceted, enabling us to bring our brand to customers in the South West, reaching people in supermarkets and St Austell Brewery pubs.
“It’s great to have such an easy way for people to support us and have a refreshing beer at the same time. This partnership powerfully brings together two groups eager to preserve the marine environment.”
St Austell has also developed a new New Zealand Sauvignon Blanc wine brand, with each bottle sold generating a 20p donation to the Marine Conservation Society.
Malicious Mango (7% ABV), from Brew York, is described as a “not-so-innocent smoothie sour”. Extremely thick, it offers a blend of ripe mango, tart pineapple, a juicy guava, with vibrant tropical flavours.
