Birmingham brewery Davenports, which was established in 1829, has experienced a spike in demand for its ales, attributed in part to this summer’s busy sporting calendar.
Increased sales are coming not just through their extensive pub network, but also via their Beer at Home service.
“Cheering on England in the Euros, commiserating with Andy over Wimbledon, now with the Olympics and the sun finally coming out, it seems like the perfect time to take the screen outdoors and light-up the barbecue,” said Katie McPhilimey, sssociate marketing director at Davenports.
“People are leaning towards heritage brands that deliver the difference in terms of taste and offer that stability in a faddy world of influencer marketing and rapidly changing trends.”
Davenports has recently launched a Summer Barbecue Box of 12 mixed ales, six of Gold Ale and six of IPA packaged up as a ‘Summer Sizzler Deal’.
It says the IPA, with fruity and floral aromas, malty undertones and balanced bitterness, is the perfect partner to burgers and steaks, while the Gold Ale works well with chicken.
SALT has launched a new series of fruity soured beers, named Krush. First up is a 4.5% ABV pineapple version. “Vast quantities of fresh pineapple pulp to create this sweet, tangy, and ridiculously sessionable pineapple sour,” says the brewer.
