Devon’s Bays Brewery has launched charity beer Chopper Ale to help raise much-needed funds for the Devon Air Ambulance team.
Taking flight in bottles, cask, and beer boxes, the gorgeous golden ale is distinctly British in character, made using a blend of modern and traditional hops sourced from the UK.
Bays will be donating 5% of every pint and bottle sold to Devon Air Ambulance, helping to keep its aircraft flying and fleet of critical care cars responding during the busy season ahead.
The brewery’s latest limited-edition charity brew holds particular significance for its head brewer Will Freeland, whose son was assisted by Devon Air Ambulance following an incident in 2019.
Its crew of critical care doctors and paramedics are busier than ever and attended 2,226 missions across Devon in 2023 alone, with this year expected to exceed previous records.
Will said: “Having experienced the incredible work of the Devon Air Ambulance Trust first hand, we are thrilled to be giving something back to an amazing local charity that is particularly close to Bays’ heart.
“Taking off at the start of what will no doubt be a busy summer season for its crew, Chopper Ale’ is available to buy on our website, as well as in pubs and bars across Devon, with beer drinkers able to enjoy their pint in the knowledge that they are supporting a brilliant cause with every sip.”
Tracy Owen, corporate partnership manager at Devon Air Ambulance Trust, added: “We are so pleased to be selected by Bays Brewery to be one of their chosen charities this year.
“The new Chopper Ale is sure to be a success, and we hope that the people of Devon will support a local Devon brewery and their local air ambulance in making sure it really takes off!
“It is only due to the kindness and generosity of our supporters and business partners that we can continue to maintain our life-saving service. Knowing that we were able to help a family member of Bays’ makes this partnership extra special.”
