Multi-award-winning Scottish brewery Fierce Beer is launching a new range of ‘Beer Coolers’, which will be available from Wednesday (24th July) online and Thursday in bars.
There are three varieties:
- Fierce Lemonade is pink, hazy, and crisp with flavours of zesty citrus and tart raspberry
- Fierce Iced Tea is brewed with real tea leaves and a twist of lemon – dry, light, and
refreshing - Fierce Cola is packed with cherry and natural cola flavours – fruity, juicy, and fun
The Beer Coolers are inspired by global trends moving towards more accessible beverages, with a target market between craft beer and ready-to-drink consumers. Those who want flavourful refreshments that aren’t bitter, but which are also not overly sweet.
Fierce Beer Coolers are brewed at Fierce HQ in Aberdeen with pure Scottish water, malted barley, a hint of hops, and natural flavourings. Like the standard Fierce Beer range, they’re gluten-free and vegan.
“We have been looking to access this market for some time, after closely following trends in the USA and emerging markets including the RSA,” said Fierce Beer founder and managing director Dave Grant.
“We have been trial testing some fruit-based beers, and also a cherry cola sour recently, that were very well received. These Beer Coolers are light, flavour-packed, and refreshing. Like beer, but cooler.”
