Access Collins, the sister software to discovery and booking platform DesignMyNight, has seen an immense rise in traffic ahead of the Euros final on Sunday.
Photograph: Brixton Jamm
There was a peak of 16 bookings per second after England’s game against Netherlands, with the majority of bookings taking place the moment Ollie Watkins scored, during advertising breaks, and after the final whistle.
This is compared to 11 bookings per second after the Three Lions’ quarter final win against Switzerland on 6th July, highlighting a 45% increased interest in the public to venture out of home for the final on Sunday.
DesignMyNight also recorded an 180% increase in Euros searches on Wednesday, after the game, compared to the previous day.
Senior marketing manager, Leighanne Bent, said: “The Euros is a key period for hospitality in 2024, even more so now because the weather has been so unpredictable this summer.
“We’re delighted to see events already sold out on the website, with many at 90% capacity, and we’re sure that by the time Sunday rolls around, many more will have booked out.”
