CGA by NIQ’s PubTrack service has unveiled its latest rankings of Britain’s biggest pub operators, based on guests’ satisfaction, revisits, and recommendation scores.
PubTrack is an exclusive tool that combines CGA’s Outlet Index with a survey of 10,000 nationally representative pub-going consumers. It delivers accurate insights into guest behaviours and sentiment towards a wide range of metrics, says CGA. PubTrack is designed to help top pub operators understand their consumers’ views and benchmark their performance against competitors.
The new rankings reveal that Brunning & Price, part of The Restaurant Group, is Britain’s top pub operator, for the second year in a row. It is joined in the top five by St Austell Brewery, Hydes Anvil, Youngs, and Everards.
Brunning & Price also tops the rankings when measured solely by guest recommendation ratings, ahead of Youngs and St Austell. Hydes Anvil scores highest according to guest satisfaction scores, with Brunning & Price and JW Lees in second and third places. City Pub Company achieves the highest likelihood of revisit, ahead of St Austell and JD Wetherspoon.
PubTrack provides in-depth rankings of pub groups by these and other metrics, helping operators and partners assess their performance against the competition. It delivers breakdowns of sentiment by region, market segment, and more, revealing guests’ expectations, preferences. and spending drivers. The service gives groups the guest intelligence needed for successful sales and brand strategies that improve satisfaction, revisit and recommendation rates.
“These PubTrack rankings provide the inside track on pub operators’ engagement with their guests,” said CGA client business partner, Danielle Rowlands.
“They’re an expert guide to which businesses are leading the way in satisfaction, and a valuable tracker of the groups and operational areas that need improvement.
“With consumers’ spending still under significant pressure, keeping guests happy and creating brand champions has never been more important, and PubTrack is the ideal starting point for strategies that deliver even higher satisfaction and sales.”
The full PubTrack report can be downloaded here.
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