Joule’s Brewery has launched a campaign to find a licensee for its next pub venture — and it’s offering a year of free beer to the person can help in the quest.
“At Joule’s, we are deeply committed to the beer industry and want to see it thrive,” said Georgia Charlton-Briggs, brand manager.
“This campaign isn’t just about finding a landlord; it’s about investing in the future of our pubs and supporting the individuals who make our industry great. We believe that by involving our community in this process, we can find someone truly exceptional.”
Statistics show that individuals who join businesses through recommendations and referrals tend to be more successful in their roles.
On average, 47% of applicants hired from referrals remain loyal to a company for three years or more. This insight underscores the importance of community involvement in Joule’s quest to find its next licensee.
Georgia said: “We want to hear from you—our customers, friends, and partners—about who should be serving your pints. By making you part of this process, we hope to discover a landlord who is not only skilled and passionate about beer, but also deeply connected to the community they will serve.”
Joule’s is continuing with its Darwin Agreement Programme, an initiative designed to educate and support landlords at the start of their journey. This partnership ensures that new landlords have access to the resources and knowledge they need to succeed.
To recommend a potential landlord, visit Joule’s Brewery’s website and fill out the nomination form. Include details about why your nominee would make an excellent landlord, their experience in the industry, and any other relevant information. If your nominee is chosen you will receive a year’s supply of Joule’s beers, a prize valued at more than £1,500.
