Digital can printing innovator NOMOQ has announced a partnership of all three We Are Beer festivals across the UK throughout 2024.
A We Are Beer festival in full swing
The partnership underscores NOMOQ’s commitment to revolutionising the beverage packaging industry while aligning with We Are Beer’s mission to celebrate the vibrancy and diversity of the modern brewing culture.
NOMOQ, which launched two years ago, has already collected awards, including can of the year from Canmaker magazine in 2022 and 2023. It opened its first UK site near Birmingham in 2023.
As the major sponsor of the We Are Beer festivals, NOMOQ will demonstrate the potential of its printing solutions. Festival attendees can expect exclusive partnerships with local brands, immersive experiences at the Brewer’s Lounge, and the prospect of sealing their favourite brews in NOMOQ cans.
“At NOMOQ, we are passionate about redefining the beverage packaging landscape with sustainable, high-quality solutions,” said Andrew Bannister, general manager at at NOMOQ’s Leamington Spa site.
“Our partnership with We Are Beer not only emphasises our commitment to innovation, but also reflects our dedication to enhancing consumer experiences. This is our first investment of this kind yet, and we couldn’t have dreamed of a better first set of events to sponsor.
“The craft beer world is one that we are extremely passionate about. Not only are we all lovers of craft beverages in our personal lives, but craft drinkers are infamously entrepreneurial and driven by quality, like we are.”
With an anticipated attendance of more than 29,000 enthusiasts this year, and an impressive line-up of over 1,600 beers from 215 breweries, the festivals promise an unmatched celebration of craft brewing culture.
Greg Wells, co-founder of We Are Beer, said: “The craft beer revolution has reshaped the beer industry, attracting millions of enthusiasts and catapulting craft brews into the mainstream. We are excited to join forces with NOMOQ to further elevate the festival experience and champion innovation in brewing.
“As consumer awareness and environmental concerns continue to rise, the industry is undergoing a major shift towards greener alternatives. NOMOQ can help brands make substantial and affordable changes to physical products like packaging and is here to disprove the notion that sustainability comes at a premium price.”
