UK women in beer campaigning organisation Dea Latis has launched a new report, The Gender Pint Gap: Revisited, in partnership with The Drinks Business.
Supported by a grant from the Brewing Research and Education Fund, the report explores the results from a newly commissioned YouGov survey.
The report reveals unique insights into the findings, underpinned by meticulous research, commentary, and case studies. It examines the challenges for women about beer and offers a range of opportunities and recommendations.
Back in 2018, Dea Latis published the groundbreaking Gender Pint Gap report, which explored why the UK had the lowest percentage of female beer drinkers in the world. Six years on, have these women’s attitudes to beer changed?
Key headlines from the 2024 report are:
- Only 14% of women drink beer weekly (compared to 50% of men), a 3% drop since 2018.
- Beer advertising remains a key barrier for women.
- 70% of women perceive beer as highly calorific, with negative health implications.
- The way beer is presented and served is problematic for many women.
- Women’s attitudes towards beer have remained largely unchanged since 2018, except in London where traditional views are being challenged.
- Women are under-represented in managerial and brewing roles: only 3% of brewers are female, and fewer than 25% of brewery management positions are held by women.
Annabel Smith, co-founder of Dea Latis and author of the new report, said: “The report includes insights into women’s attitudes and opinions about the beer category, reflections on the data, and, importantly, it also identifies numerous opportunities for brand owners and retailers alike.
“The beer sector remains a traditionally male preserve in Britain, and the dial doesn’t appear to have moved very much since the last piece of research conducted by Dea Latis in 2018.
“The report addresses some of the reasons behind this and concludes with a 10-point Dea Latis Manifesto, offering practical steps to overcome the barriers and challenges faced by women who are disengaged and disenfranchised by the beer category.
“The Gender Pint Gap: Revisited is a crucial piece of research which identifies ways in which the beer industry can truly move towards beer becoming a gender-neutral drink, benefiting the economy and creating a diverse, inclusive sector enjoyed by all.”
The Gender Pint Gap: Revisited is now available online here.
