Greene King is one of the first breweries out of the block with a Euros 2024 special edition beer, a 4% ABV golden ale called False Nine.
The name of the beer, False Nine, refers to a lesser-known position in football where the player is a centre-forward who is stationed high up the pitch, but has the freedom to roam around and drop back into deeper positions to receive the ball and link up play.
“At Greene King we love to celebrate the big occasions with a specialty beer, and we are really proud to launch False Nine for the tournament,” said head brewer Jack Palmer.
“This is the ideal beer to have on the bar and encourage your customers to toast the nation as the summer of sport kicks off.
“To enhance the football occasion, we are also supporting customers with various other activities across the UK, including Scotland, to drive guests to the pub, get them to stay and also keep them coming back.
“We’re offering our customers lots of ways to win this summer and hopefully we’ll have more to celebrate in July.”
False Nine, offering citrus and tropical notes, forms part of the wider Fresh Cask Releases calendar, a portfolio of 13 limited-edition cask beers available at specific times throughout the year.
