Bristol craft brewery Wiper and True has expanded its Waitrose listing by 20%, with three of its best-selling beers now available in 236 stores.
The listing will see additional availability of the brand’s flagship beer, Kaleidoscope, a 4.2% ABV pale ale. It will also see an expansion of Sundance, a 5.6% ABV IPA, a Waitrose best-selling craft beer, which will now be available in an additional 133 stores.
The final component to the range is a new beer for the retailer and a grocery exclusive, Espresso Martini Shake. This is a decadent 5.6% ABV coffee milk stout, which was one of Wiper and True’s fastest selling beers of 2023.
“We are thrilled to be boosting our listing with Waitrose, giving us the chance to bring our Beautiful Beer from Bristol to even more people up and down the country,” said Wiper and True founder Michael Wiper.
“The introduction of Espresso Martini Shake is particularly exciting, as we know there is a growing demand for coffee-infused beers and stouts.
“Ours is a really fun, luxurious-tasting beer that combines all the best parts of an Espresso Martini cocktail into a smooth and tasty dark beer. We know that this addition to Waitrose will be perfect for drinking this summer and beyond.”
