Shepherd Neame’s Whitstable Bay Black Stout has gone on sale in supermarkets — selected ASDA and Waitrose stores — for the first time.
In-keeping with the beer’s name and dark colour, its bottle label uses a black and silver palette to depict a night-time Whitstable scene. It features an iconic oyster yawl — synonymous with the Kent seaside town from which the brand takes its name — along with Shepherd Neame’s popular pub on the beach, the Old Neptune.
“This smooth stout is crafted using a unique blend of four malts which impart a rich, complex flavour, balanced by the finest Target hops,” said Shepherd Neame brands marketing manager, Rose Davis.
“When poured from the bottle, the beer is finished with a smooth, creamy head, which is perfect to savour alongside classic seafood dishes such as oysters or fish and chips, or on its own!”
National account manager, Alex O’Connell, added: “During the past 12 months we have seen a significant growth in the popularity of stouts across the off- and on-trade, and we are pleased to tap into this trend, allowing discerning drinkers nationwide to sample the silky smooth taste of our sensational stout at home.”
