Liberation Group is to launch Butcombe Boutique Inns (BBI) this month, aiming to become the leading operator of premium rooms in the South of England.
The launch will begin with The George Inn, Norton St Philip, and The Swan Inn, Rowberrow. The BBI offering will be initially rolled out across eight Butcombe Pubs and Inns, situated in some of the most stunning locations in the UK, from The Castle Inn, Lulworth, on the Jurassic Coast, to the High Corner Inn in the New Forest. It is expected that 25 inns will eventually be part of the BBI brand.
“All our BBI sites are set in some of the best locations in the South of England, where guests will know from the very start that their experience will be unique and extra special, a real home from home,” said Jonathan Lawson, chief executive of Liberation Group.
“With a truly personalised experience, our guests will be able to get the most from their stays with us. Whether it is enjoying our award-winning hospitality or embracing local attractions and activities that these unique locations bring, our BBI sites are the perfect place to create lifelong memories with family and friends.”
