Greene King’s Tub2Pub recycling initiative has made its biggest benefit to date for the environment and charity, with a six-fold rise over the 2023 campaign.
The pub company and brewer runs the annual Tub2Pub recycling scheme in January and February. Money raised from the recycled plastic is donated to its partner Macmillan Cancer Support.
This year, 150,000 plastic tubs were collected. That’s around a 500% increase on previous totals. It means 21 tonnes of polypropylene plastic has been saved from landfill and recycled, while raising £12,600 for Macmillan Cancer Support.
“We have been blown away by the incredible success of Tub2Pub this year!” said Vance Fairman-Smith, Greene King’s supply chain director. It is brilliant how it has really captured people’s attention.
“These record-breaking results show just how much appetite there is for recycling and fundraising. It is great to see this increase in engagement with people and businesses across our communities.
“Huge thanks to everyone who collected the tubs to drop off at their local Greene King pub. It’s such good news for the environment and for charity.”
