Edinburgh microbrewery Cold Town Beer has undergone a brand refresh across its range of flagship and experimental craft beers. The cans are bigger and bolder in response to consumer demand.
The fresh identity aims to tell drinkers the story of the brand, with the new design featuring intricate details of the brewery’s forward mission and history. The brand name has origins in the Carlton or ‘Cauld Toon’ area of Edinburgh where the first lager in Britain was brewed in 1835.
Cold Town Beer’s new offerings have three distinct categories. The CORE range features its staple brews, the LAB range focuses on experimental brews, and the CO-LAB range is dedicated to collaborations with other brewers.
“Our new look embodies Cold Town Beer’s unwavering dedication to craft, innovation, and community,” said Louise MacLean, in business development at the brewery.
“We’ve been speaking to beer fans across the country and they want to know more about who is brewing the beer and what the actual beer is like, and no gimmicks.
“We now have larger cans and a revamped product range, which gives us lots of scope to push the boundaries of flavour through innovation and collaborations with groundbreakers in the industry. Our new visually unified look puts our story and personality at the forefront.
“This isn’t just a makeover, it’s a bold declaration of who we are and what we stand for.”
The news comes as Cold Town House prepares to host the inaugural Grassmarket Craft Beer Festival on 11th May, featuring stands from nine additional local craft breweries.
