Reading-based Siren Craft Brew has raised more than £110,000 in a crowdfunding campaign ahead of its flagship tap room opening in Reading this May.
How the new taproom will look
The campaign closes on Friday, 19th April, so supporters have just over a week to get involved.
Siren will be bringing more than 30 lines of brewery-fresh beer to the town centre, in a 3,800 sq ft space in the new Station Hill development. It will also feature a kitchen offering smash burgers and street-food inspired small plates, sharers, and snacks.
Crowdfunder pledges start from £50. By joining in, customers can redeem their pledge, plus a bonus amount, as credit on the Siren webshop or as a bar tab in the new location.
Along with the credit offering, there is also limited edition merchandise up for grabs and the opportunity to book an exclusive beer and food pairing, or attend a launch party for the new bar. Supporters will also have the chance to put their names up on the wall in the venue.
“We’re blown away by all the support we’ve received so far, and to raise more than £100,000 is incredible,” said Siren founder Darron Anley.
“It’s really building the excitement to get our venue open this May. We’ve set up the campaign to try and get as many people involved as possible. This is a one-time opportunity to get 150% of your pledge back to spend in the new bar, so we’ll keep doing our best to spread the word.”
The ambitious project is not only aimed at craft beer aficionados. Andy Nowlan, Siren’s head of marketing, added: “We don’t want this venue to just be for beer drinkers. First and foremost it should be a place that you and your family and friends, and their friends, want to spend time in. So wines, cocktails, and all kinds of non-alcoholic options will be given just as much attention as the beers.”
Find out more about the crowdfunder here.
