St Austell Brewery has signed a new ten-year deal with fellow Thatchers Cider. The businesses have been working in close partnership since 2002.
As part of the new, long-term deal, St Austell Brewery will stock Thatchers cider in its managed pubs. Thatchers will also continue to be a key drinks partner for publicans across the company’s 122-strong leased and tenanted estate. Thatchers’ brands are also widely available to St Austell Brewery’s 3,000-plus free trade customers.
“We’re delighted be continuing our long-standing partnership with Thatchers by signing this new ten-year deal,” said St Austell Brewery chief executive, Kevin Georgel. “It’s a fellow family-owned drinks company, which shares many of our values.
“Working collaboratively with other businesses in our region, and building strong long-term relationships, is something which has always been important to us. It’s fantastic to continue supporting one another by growing Thatchers’ West Country distribution whilst bolstering our drinks portfolio and cider offer for pub guests and wholesale customers.”
Martin Thatcher, the fourth generation cider maker, added: “Working in partnership with St Austell Brewery just makes sense. We share our values, roots, and commitment to giving customers a great experience.
“This ten-year deal, which may seem short in comparison to the combined 292 years of family expertise our companies have, is a testament to our shared commitment to collaboration and sustainability. We look forward to raising a glass in a St Austell pub to celebrate!”
