Greene King is giving away 100,000 free pints in its pubs in an unusual promotion which relies on rain falling in Manchester after 25th March.
Peter Crouch is the face behind Greene King’s latest pint giveaway promotion
Research by the brewer and publican found that rain deters many Brits from going out and socialising. To encourage the nation to step outdoors and into the showers, and to mark March 2023 being the wettest March on record for 40 years, Greene King has devised the new promotion.
Manchester is said to be the UK’s wettest city. So, to launch the free pint offer, a nine-foot-tall pint glass-shaped rain drop detector will be situated at Great Northern Warehouse, in the city centre, from Monday.
Once Manchester experiences its first drop of rain onto the pint glass, the detector will light up and the free pints deal will be activated in Greene King pubs across the country. A live stream of the detector will be available to view here.
Former footballer and pub enthusiast Peter Crouch will be the face of the promotion. He said: “Having experienced playing football at the highest level for England, I know how much the nation loves their sport and hates the weather, so it’s no surprise to see that’s what people chat about at the pub most.
“I’ve also had my fair share of playing in wet conditions and seen first-hand how it can impact sport. And, with my height, when it rains, I feel it before most people do.
“There’s no better place to go on a rainy day than a cosy pub to enjoy a well-earned drink. I’ll be on tenterhooks looking out for the rain on Monday. With 100,000 free pints up for grabs, there’s only one place I’ll be heading when the rain drops start to fall.”
