Richard Smith, who has director-level experience at businesses including Sharp’s and Dartmoor Brewery, has joined Sandford Orchards as sales director.
Richard Smith (right), new sales director at Sandford Orchards, with chief cidermaker Barny Buttefield
“Whilst others in our sector have seen a continual decline in sales, we are consistently out-performing the market, and Richard’s appointment is part of our plan to keep growing,” said chief cidermaker Barny Butterfield.
Richard said: ”I am very excited to be joining such a dynamic and well-respected business, which has continued to demonstrate success during some of the toughest times for our industry.
“I am looking forward to sharing my business expertise with their fantastic team to ensure that sales of Sandford Orchards’ award-winning, authentic cider continue to reach even greater heights.”
Barny added: “Our heartland will always be the West Country, but as back to back reigning global trophy holders for the best cider in the world, our national and export business is growing strongly, too.
“We feel that great cider deserves no boundaries, and look forward to increasing our sales to customers looking for an authentic trade-up to world-beating cider.”
