Brewing industry trade association SIBA has launched a new brand identity and has a new name — The Society of Independent Brewers and Associates.
“Independent beer and brewers are the heart of what SIBA is about and always will be,” said SIBA chief executive Andy Slee. “As our organisation has grown to reflect wider parts of the industry, we’ve evolved our name to include that.
“We’ve taken the opportunity of a rebrand to build on the SIBA name that we’re best known by, and to clarify the wider appeal of SIBA membership and what it means to be a part of that, putting independence at the heart of who we are.”
The new SIBA logo highlights ‘Independent’ in the Society of Independent Brewers and Associates, and uses a loudhailer symbol to emphasise SIBA as the big voice of independent brewing.
The colourful new branding was developed by Ape Creative, SIBA’s head of communications and marketing, Neil Walker, and a working group of SIBA brewers and board members.
“SIBA has been around since 1980 and has a diverse membership of very different businesses and breweries, some with long histories and heritages, and other newer businesses who themselves are making a big impact on our industry,” said Neil.
“The evolution of not only the SIBA brand but the name of the organisation has been done to better reflect that membership, a modern brand which is adaptable and flexible, to work in different ways for different audiences.”
The rebrand was launched today at BeerX 2024, taking place in Liverpool.
