Bedford-based Brewpoint, which has almost 200 pubs across the UK and France, has teamed up keg tracking and keg pooling company Konvoy.
“Our focus on the triple bottom line approach of people, planet, and profit means we invest our time and resources on social and environmental issues as much as we do our financial performance,” said Brewpoint commercial director Tom Foddy.
“That ethos touches every part of our business, and Konvoy’s cloud platform and Katch internet of things (IoT) cellular keg tracker will give us real-time location, temperature, and time-based insights that no keg fleet operator has ever had before.
“With that visibility and data, we can learn much more about our supply chain and the factors that can affect our beer miles, as well as the quality of our beers at venue.”
Konvoy chief executive for the UK and Europe, Christian Barden, said: “I’m really pleased with the product and momentum the Konvoy team are building.
“It’s an honour to be working with Brewpoint, and a great example of how the leadership of a fifth-generation brewer is embracing cutting edge technology to keep learning and improving its processes.”