Bays Brewery, in Paignton, is helping to raise much-needed funds for Dartmoor Search & Rescue (Ashburton) with the launch of new charity brew Tracker Ale.
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Available now in bottle, cask, and beer boxes, the smooth pale ale is made using a blend of UK and American hops, giving out tropical aromas.
Bays will be donating 5% of every pint and bottle sold to the Ashburton division to help fund the replacement of its oldest Land Rover for future missions in Torbay, Dartmoor, and East Devon.
The Devon charity is made up of more than 60 volunteers who provide 24/7 on-call assistance to the emergency services with the search and rescue of the lost, missing, injured, and vulnerable.
“As a family-run brewery that’s passionate about flying the flag for the local area, we’re always looking at how we can give something back to our community, and Tracker Ale is a great way to say ‘cheers’ to a charity close to our hearts,” said Bays Brewery director Peter Salmon.
“We’re thrilled to be working with the Ashburton team, a group of volunteers who respond to incidents in Torbay and beyond, and without whom the emergency services would not have enough resources to search for those in need.”
Kevin Chamberlain, from Dartmoor Search & Rescue (Ashburton), added: “The team attend around 40 incidents a year, at the request of Devon & Cornwall Police, and our volunteers give up a lot of their time attending callouts, training, and maintaining vehicles and equipment.
“It’s great to have the support of local businesses like Bays Brewery with our fundraising, and especially as their product, a great range of beers, is an important part of our team-building after training and incidents.”