Music-loving Signature Brew partnered with three of the biggest bands in the world to create an unforgettable weekend for beer and music lovers.
Firstly, to celebrate the release of Idles’ fifth studio album, it partnered with Rough Trade and the band to bring TANGK to life. The POP POP POP UP shop, on Brick Lane, London, had music, new and exclusive merchandise, and two limited edition beers from the brewery, TANGK and TANGK AF, that were only available to fans on the day.
Then the team hot-footed it back to the brewery on Blackhorse Lane to launch their exclusive limited edition collaboration with Pearl Jam that was brewed especially for the launch of the rock legends’ new single, Dark Matter. The Pearl Jam happy hour saw the brewery and the band give away pints of Dark Matter Stout and Mini Supernova Shots.
And to round off the weekend, Signature Brew supported long-time collaborators Enter Shikari by providing a rider for their sold-out Wembley show. The gig was the biggest on their A Kiss for the Whole World tour.
“Our brewery is proudly the most prolific collaborator with musicians and supporting artists as they bring joy to fans all over the world,” said Signature Brew’s Tom Bott.
“Signature Brew is the only brewery that can create moments like this, and sharing a great beer with absolute legends is obviously a perk of the job!”
