Black Sheep Brewery’s carbon-neutral beer, Respire will be the official beer sponsor of Long Course Weekend Yorkshire, taking place this September.
Black Sheep Brewery chief executive, Charlene Lyons, with brewery executive director Jo Theakston (centre) and Long Course weekend founder Matthew Evans
Long Course Weekend (LCW) is an international multi-sport festival where athletes come to swim, cycle, and run over three days, in some of the most beautiful locations in the world.
Set for 6th to 8th September in Black Sheep’s home town of Masham, the brewery’s three-year partnership with LCW also includes the sponsorship of the Yorkshire Dales Sportive cycle event.
Brewed with fresh Dales water, Respire is carbon-neutral. The sponsored beer exists in partnership with Yorkshire Dales Millenium Trust (YDMT), which offsets the carbon footprint associated with the production of Respire by planting trees across the Yorkshire Dales. YDMT will also be Black Sheep Brewery’s official charity partner for the event.
“The entire Black Sheep Brewery team is excited to be bringing sport back to the Dales for the first time since the Tour de Yorkshire,” said Charlene Lyons, chief executive of Black Sheep Brewery.
“LCW is a community triathlon for the whole family. It’s arrival to England and Yorkshire will significantly benefit the regions’ grassroots sports and communities.”
With over three thousand competitors from across the world set to descend on Yorkshire, the event is expected to bring a huge boost to local businesses.
Matthew Evans, founder and chief executive of Long Course Weekend, added: “We are proud to announce that Black Sheep Brewery will be our title sponsor for the Yorkshire Dales Sportive and will also be our official Brewery partner.
“Being a local Masham company, with a local team, makes it even more special. Their passion and innovation will add so much to the event through activation along the course. With the start and finish literally on their doorstep, they will play an integral part of delivering a real Yorkshire welcome to the athletes and supporters.”
A light, sessionable IPA, Respire will be available throughout the three-day event. A pint with purpose, each purchase supports the preservation of the beautiful woodland landscape surrounding the Dales.
