Modern Somerset cider maker Pulpt has secured a national listing for its new fruit-flavoured cider, Melba, with more than 350 Tesco superstores and Metro stores.
Available in 500ml bottles, and pitched at a sessionable 3.4%ABV, Melba is a blend of classic, flavoursome cider apples with real white peach and Scottish raspberry natural essences. It is following in the footsteps of Pulpt’s core brand, Flare, which is now available in 896 Tesco stores.
“We are delighted that Melba has been given such a prominent platform to showcase what awesome cider is all about,” said Pulpt founder Al Collar.
“So many flavoured ciders in the market are more like an alcopop – all sugar and artificial flavour, without any character. Thanks to using fresh apple juice rather than dull concentrate and listing the ingredients and the flavour profile on pack, Melba gives drinkers the opportunity to have an authentic and honest fruit cider experience.”
Tesco cider buyer, Matthew Moreton, said: “Pulpt Flare cider has been in national distribution since 2021 and is a key part of our craft portfolio. So when Al and Jim brought me this lower-ABV fruit cider, I was really excited by its possibilities. I can’t wait to see how customers respond!”
Melba is the first in a series of new product releases for Pulpt in what promises to be a fun and busy 2024.
