Burnley-based Six Connections has partnered with Moorhouse’s Brewery on Ask Twice, a beer designed to encourage open conversations about mental health.
The initiative pays tribute to the memory of those lost to mental health battles and aims to break the silence and stigma by starting the conversation early, well before it gets to that crisis point.
Founded by Dave Scholes after the loss of his best friend to suicide, Six Connections has grown into a movement that champions the power of conversations.
It is an organisation that extends beyond traditional wellbeing support, fostering a culture whereby lifesaving ‘real talk’ about mental health happens naturally, in relatable spaces, with people who know you best.
“Ask Twice is more than just a beer,” said Dave. “It’s a conversation starter, encouraging people to talk about how they are feeling, in the good times as well as the not so good.
“We all know we need these conversations from time to time, but often don’t start them. Encouraging supportive chat, in normal places like the pub, allows everyone to feel more comfortable and support their mates. These conversations will save lives.
“With the backing of Moorhouse’s Brewery, we are taking our #PoweredByMates message into bars and homes. A trusted product carrying a vital message seems like the perfect connection to us.”
Lee Williams, managing director of Moorhouse’s, said: “We know these conversations can start anywhere, including over a beer, and with Dave’s drive to empower people to get talking, this was just such a natural fit.
“It’s all about raising awareness, and if just one person is helped through this partnership, it will have been worthwhile.”
Ask Twice (3.8% ABV) is a modern bitter with rich amber hue. Expect notes of tangy pink grapefruit, dried fruits, and sweet caramel malt. The beer will be available nationally as part of the Wetherspoon Spring Beer Festival from 6th-17th March.
Each bar pumpclip, bottle, and drip mat will feature a QR code that leads to a dedicated online Six Connections support page, offering guidance on starting conversations about this important topic.
The beer will also be featured at the Wigan Beer Festival from, from 29th February to 2nd March, and Lancaster Beer Festival, from 7th to 9 March. It will be on bars throughout March across the North West that are supplied by Moorhouse’s, and on sale via moorhouses.co.uk. Contributions from each sale will be donated to Six Connections.
Six Connections and Moorhouse’s are hosting a prize giveaway, in which participants can win a collection of branded merchandise and beers. Entries can be made between 1st and 31st March. Full terms and conditions can be found at https://www.moorhouses.co.uk/ask-twice/
