Fierce Beer is releasing a rebranded year-round craft beer offering with new-look cans and fresh recipes, under new brand positioning.
The rebrand will see Fierce focus on nine permanently available beers, comprised of three hop-forward IPAs, three lagers, and three 0.5% ABV beers.
In the initial phase of a three-stage project, the first three beers are accessible IPAs, with full-on flavour and a focus on drinkability, combined with eye-catching visual identities.
Fierce’s new year-round range will continue to be gluten free and vegan, to remain as inclusive as possible.
These three new beers will be available from fiercebeer.com from Wednesday (February 14th) and will be available in selected Scottish supermarkets from early March.
