The Adnams on-trade sales team have all completed and passed an in-depth cask quality training workshop, developed in conjunction with Cask Marque.
The Adnams on-trade sales team with Annabel Smith (front), from Cask Marque
The course provided participants with the skills and tools to navigate beer quality issues and offer training support to their customers.
The tailored curriculum was commissioned by Maxwell Bond, Adnams’ sales director. He said: “Our goal from the training was for all the Adnams on-trade sales team to have the skills and confidence to provide cask quality training for our customers and their teams, helping our customers to maximise their cask yields, improve rate of sale, and deliver the perfect pint of Adnams beer.”
The course content was designed and delivered by Cask Marque’s head of training, Annabel Smith. “We developed the content to align with the stringent Cask Marque Bar and Cellar Hygiene audit and the beer quality assessment scoring criteria,” she said.
“There are unique challenges faced by publicans in the cask beer sector and support from suppliers is increasingly being sought. The curriculum was carefully designed to promote a deeper understanding of cask ale and the aspects which affect its quality in trade.
“Additionally, Adnams were keen to upskill their team on training techniques and how to address quality issues in a professional manner.”
