New research has highlighted changing habits in alcohol consumption, revealing that drinking alcohol is actually fourth in the top ten reasons why Brits go to the pub.
Almost half (43%) of respondents to a survey — carried out by no-alcohol beer brand Lucky Saint — said spending time with friends and family is their top reason to visit.
This is followed by having a good meal (34%) and enjoying the atmosphere (28%). The results highlight the increased importance of pubs within communities as hubs for social connection.
The research highlights a shift in attitudes towards alcohol-free drinks, finding that nearly two out of three Brits (62%) feel comfortable going to the pub and not drinking alcohol. This break down to 56% of men and 69% of women.
It comes as the latest sector data showcases the continued growth of the alcohol-free category. Kantar has reported that the volume of non-alcoholic beverages has risen 42% in the past five years. A recent YouGov poll found that 75% of UK drinkers have tried no and low products.
Lucky Saint’s research shows that half of Brits surveyed want to support their local, even when they’re not drinking. To this end, the brewer has launched the campaign Thou Shalt Go To The Pub, which encourages people to visit their local in January.
In partnership with Mitchells & Butlers, it will be giving away 10,000 free pints from now until 31st January, in all participating venues (see map).
“We’re seeing a rapid cultural shift in attitudes towards alcohol and acceptance of moderating, across all age groups,” said Lucky Saint founder, Luke Boase.
“This idea that you have to apologise for not drinking is fading, with people comfortable to head down to the pub and not drink if they’re choosing to moderate on that occasion.
“The findings also further emphasise what the pub represents for people across the UK — a place to socialise and connect with your loved ones. You can’t beat a warm cosy pub, enjoying a pint with friends and family.”
